Meet the team

  • CAROLINE AND NICK
    THE FOUNDERS AND DIRECTORS

    Caroline and Nick have always been huge LEGO fans. Back in the day, they used to make friends and family members into custom minifigs for fun (initially using decals, varnish and permanent marker). This gradually evolved from a creative hobby into a business idea back in 2012. These days, now we have a bigger team, they tend to focus less on the actual minifig making and more on business development stuff! They live in Sheffield with their three daughters, two cats and huge amounts of LEGO and board games.

  • JOE
    THE OFFICE MANAGER

    Joe makes sure everything runs smoothly. He keeps a close eye on orders, and ensures staff are allocated to the right jobs at the right time. He also keeps an eye on stock levels and keeps things well organised within the workshop. Outside of work, Joe is a keen cyclist and loves going camping.

  • MELANIE
    LOGISTICS & HR

    Melanie is known for being super efficient and organised. As well as being our HR person, she is in charge of shipping and also orders all of the LEGO that we need. Outside of work, Melanie enjoys kickboxing and she's also a big animal lover!

  • JORD
    THE PRINTING WITCHER

    Jordan is in charge of printing onto LEGO pieces. He also designs and prints our 3D printed items! He loves all things The Witcher: he has read all the books, played all the games and has watched the TV show. He also loves watching his football team Sheffield United and eating ice-cream!

CUSTOMER SERVICE TEAM

The customer service team are a very helpful bunch! They answer customer queries and help if parcels get lost or delayed.

  • LUCY
    THE CUSTOMER SERVICE FASIONISTA

    Lucy loves doing anything artistic, from drawing to model-making to baking. She regularly goes climbing to keep fit, loves shopping for jazzy vintage clothes and loves eating Italian food (especially olives)!

  • ALEX
    THE CUSTOMER SERVICE ANIMAL LOVER

    Alex loves animals, especially cats! She also enjoys going for countryside walks and a good old fashioned pie.

Assembly and Dispatch Team

The assembly and dispatch team collect the printed minifigure parts together and assemble them, checking for errors and acting as the quality control team. Once each order is ready, they put the minifigs (or other parts) into envelopes and pop them in the mail bag. 

  • TOM
    THE ASSEMBLY MANAGER AND DISPATCH SUPERHERO

    Tom probably has the biggest LEGO collection in the team (except for Nick and Caroline)! He’s also our resident Marvel expert, and is easily the best at prising apart LEGO which is refusing to get unstuck.

  • CHARLIE
    THE ASSEMBLY AND DISPATCH REFEREE

    Charlie is a football fan and a big Liverpool supporter. He likes Star Wars and in his free time he enjoys a game of darts and pool alongside a refreshing pint of lager.

  • SAM
    THE ASSEMBLY AND DISPATCH DRAGON-SLAYER

    Sam is a lover of all things Dungeons and Dragons and Lord of the Rings. He also enjoys losing at board games, playing video games, and building LEGO on the weekends.

Design Team

The Design Team process orders digitally, making sure the designs are ready to be printed onto minifigure parts. They add personalisation, such as putting names on the back of torsos, changing the colours of design elements, and even creating new bespoke pieces (e.g. bespoke heads and bespoke torsos). When they aren’t too busy processing orders, they also create new minifigure designs using illustration software, and create new artwork for minifigure displays and accessories.

  • BEN
    THE DESIGN JEDI

    Ben’s favourite things to design are medieval fantasy characters - like wizards and knights with armour. He loves designing sci fi characters too, and enjoys making fun back panel designs. His pub back panel is a customer favourite! As well as designing, Ben also plans and schedules new product releases, alongside the marketing team.

  • STEPH
    THE HIGH PRIESTESS OF DESIGN

    Apart from Nick and Caroline, Steph has been working here the longest. She’s a big fan of true crime and horror, and particularly enjoyed designing our Captain Spaulding minifig.

  • LIZZIE
    THE DESIGN QUEEN

    Lizzie loves to be creative, whether she's designing, sketching, making music or baking. She also likes to spend her time walking and café-hopping in the countryside and is a sucker for a good rom-com!

  • ELLIOT
    THE DESIGN MAGICIAN

    You can find Elliot rocking out to metal music all day long. When he's not designing, he loves to dabble in 3D modelling, building Gunpla, and playing video games.

Marketing, Photography and Website Team

The marketing, photography and website team is responsible for planning new product releases, putting new products on the website and advertising them on our various social media channels. They also make sure the website stays well organised, and look out for any technical issues that may need fixing. 

  • KEELEY
    THE MARKETING ELF

    Keeley loves photography, and has a lot of fun being silly with social media posts. Outside of work, she enjoys playing board games and going for countryside walks. She also enjoys climbing and yoga.

  • JOE
    THE MARKETING ARTIST

    When he’s not photographing minifigures, Joe is an artist who folds the Peak District out of paper. He loves all things art and design and is a Photoshop nerd.

  • ALEX
    THE MARKETING SCIENTIST

    Alex loves reading about astrophysics and polishing her design skills. She can often be found at rock gigs, watching horror movies, or illustrating. Her other passion is food.